Cornell Tech: Searching for Stories

Media planners have a tough job: sifting through loads of data sets and relying on intuition to target customers can be hard, and often inaccurate.

Nielsen asks the question: “How might we discover and present the unique story behind a target audience to better empower media planners?”

Building stories that go beyond pure data and numbers is key to understanding consumers. With Ciera Gills (Cornell Tech MBA), Howard Chen and Jessie Gao (Cornell Tech Computer Engineering), we seek to provide a platform that will help media planners develop stories around the personalities and interests of their target audience in order to help drive customer sales and media planner success.